2011 is fully gone, and 2012 has rolled in without missing a beat. The social media industry keeps growing in leaps and bounds. I often hear people say social networking is similar to the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it be to know what trends come in store for the coming year? Could you adequately prepare for this rapidly changing industry? On this page, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not based on almost any special powers. They are based on my industry research, what I read and what I see happening every day in my own work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline ended up being longer than I thought it was going to be. I have a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So read on and heed my advice. Ready Premium Vacation Packages marketing campaigns to take advantage these trends for 2012 and beyond.
Prediction #1) Social Media Networks and Marketing will continue steadily to grow at an alarming rate.
Last year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is said to be in the works of creating their own social network. The adoption rate of small business will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “an employee social media use policy” to regulate business hour usage. Second, create a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) Among the largest players in the social media marketing arena can make a “miss step” in 2012.
I believe that one of the top four SOCIAL MEDIA MARKETING Network companies will make an expensive mistake causing them to lose significant market share. Right now several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it extremely difficult to talk to them. Take Facebook, for example. They don’t list any contact information other than a Facebook page. Sure they have lots of help pages. Yes, Facebook includes a blog, lots of YouTube videos, but provides no phone number where one can call and talk to a human being? They do have a Facebook page you can enter suggestions about, but that’s it. What happens when you get yourself a strange message from Facebook, or you’re having difficulty together with your account? You post a message and never get yourself a reply! Twitter and LinkedIn are not much better. They don’t list a contact phone number or address either. However, I’ve found that they do answer your email and posted messages, though it sometimes takes given that seven days to get a reply.
In my opinion, of the top three social media companies, LinkedIn provides the best service. Google is new in this game. It’s not as easy to lump them in with the rest of the social media marketing giants yet. However, I can tell you that Google has a notoriously poor customer service reputation. It has been my experience with Google that the quality of service you receive depends upon the person you obtain on the phone. Fortunately that you can find someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media campaign if you need to. Furthermore, if you’re using any of the top four social media services, make a backup of one’s data. This is in the event you opt to make “the switch” and ditch one of these players.
Prediction #3) Google+ can be among the top 3, in the social networking arena by the end of 2012.
I know I’m going from a limb here, but I really believe that is inevitable. Google’s share size and current customer base allows Google+ to cultivate at a considerably faster pace than other social media sites. The exact number of Gmail users is not public, but we do know that it is huge! I’ve read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate the application of these properties into their social network. This adds value to their social network. Increase this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to make a social-networking product that is simple to operate, search engine friendly and innovative. These qualities’ have made them the web leader they are today. I am not sure that they can keep this frantic pace forever, but for 2012, it is a done deal. My advice for you is to review what your location is spending your advertising money and see if it makes sense using the Google properties. If you’re an individual, and have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to set up a Gmail and Google+ account. In the event that you already have a Gmail account, this can only take you about five minutes. The bonus here is also you can set up a Google+ Brand page without a lot of fuss.